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He's one of the most photographed men on the planet, but David Beckham did his best to hide from marauding paparazzo during an appearance in London on Tuesday.
The former Manchester United and England footballer pulled a baseball cap low over his head while hiding his instantly recognisable features behind a newspaper as a group of photographers armed with long-lens cameras lingered nearby.
Beckham - Desperation - Detection - Venture - Ladbroke
But Beckham’s apparent desperation to go incognito had less to do with avoiding detection and more to do with his latest promotional venture as he filmed a new commercial in Ladbroke Grove.
The retired sportsman, 43, was on hand to shoot the ad as part of his role as brand ambassador for luxurious 5-star hotel The Venetian Macao and by extension its Macao based owner, Sands China Limited - a subsidiary of Las Vegas Sands Corp.
Sands - Group - Sands - Cotai - Central
With the Sands group spending a reported $1.1billion on rebranding its Sands Cotai Central (SCC) into London themed hotel The Londoner, British icon Beckham – who was born in nearby Leytonstone – was the perfect choice to spearhead a new commercial on its behalf.
A spokesperson confirmed to MailOnline: 'David is shooting an advert in some of his favorite places around London for long term hotel partner Sands.'
Places - Touchstones
With some of those favourite places featuring traditional English touchstones including...
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