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Arguably the most notorious moment of the Fyre Festival, apart from the ill-fated event itself, took place during a planning meeting in March 2017, a month before the April 27 launch.
That was when the organizers learned how unprepared they were to put it on. There were no vendors, no stages had been rented, performers had not been paid, no transportation arrangements had been made, there was not enough space for the accommodations (which had not been set up), and to meet even the lowest possible expectations would cost $50 million. The sound advice was to cancel and plan immediately for 2018.
Member - Marketing - Team - Counterproposal - Day
Then a member of the marketing team offered a counterproposal that won the day, “Let’s just do it and be legends, man.”
Everyone knows what happened from there. The Fyre Festival was a colossal bust, but from it a legend was born. And like any good legend, it can be told in perpetuity. New details may be added with each retelling, but the singular appeal remains unchanged.
Fyre - Festival - Place - Weekends - April
Fyre Festival was supposed to take place on weekends in April and May 2017 on the island of Great Exuma in the Bahamas. At a time when music festivals like Coachella and Burning Man had become annual boutique events, Fyre’s ambition was to be the most boutique. Hype was generated on social media thanks to a film featuring Haley Bieber (née Baldwin), Emily Ratajkowski, and others lounging on a beach and riding on jet skis. Tickets cost as much as $12,000. Luxury tent accommodations were promised—not to mention makeshift villas that cost up to $250,000 to rent—with meals prepared by celebrity chefs. Transport to the island would be provided by private jets. Acts like Blink 182, Kanye West, and Lil Yachty were booked to play. There was going to be a treasure hunt. Kendall Jenner...
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