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A service that connects people to WiFi hotspots for free turned out to be one of China’s most popular apps, nestling in the top ranks with Tencent’s WeChat messenger and Alibaba’s digital wallet affiliate Alipay. According to a report from app tracking service App Annie, WiFi Master Key was China’s fifth-largest app and the world’s ninth largest by monthly active users in 2018, titles it also held in 2017.
The aptly-named WiFi Master Key, which owns the enviable domain wifi.com, is the product of a little-known startup called LinkSure in Shanghai that gets people onto the nearest wireless networks without the need for passwords. In addition, the app also recommends news and video content based on users’ past habits to lock them in, a feature similar to that of ByteDance’s algorithm-driven Jinri Toutiao news app.
Services - China - App - Monetizes - Traffic
Like many consumer-facing services in China, the app is free to use and monetizes traffic through advertising. It claims 700 million MAUs in China and another 100 million around the world. WeChat and Alipay, by comparison, each has around 1 billion MAUs worldwide.
The internet connectivity service helped LinkSure secure $52 million from a Series A round and value the parent at $1 billion back in 2015, only two years after the firm had launched. LinkSure has not announced further fundings since then and has kept a relatively low profile, though its founder Chen Danian was a household name from China’s early internet days. Along with his brother Chen Tianqiao, Chen founded Shanda Games, once China’s largest operator of online games before the rise of Tencent.
November - Chen - LinkSure - Officer - Shanda
In November, Chen resigned as LinkSure’s chief operating officer as former Shanda executive Wang Jingying took over the reins to become one of the few prominent female CEOs in China’s tech sector.
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