Mark Zuckerberg defends Facebook's ad model: 'We don't sell people's data'

CNET | 1/24/2019 | Claire Reilly
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Facebook CEO Mark Zuckerberg has sought to allay users' fears about privacy in an op-ed for the Wall Street Journal.

Mark Zuckerberg says he didn't set out to build a global company. But a month shy of Facebook's 15th birthday, the CEO of the world's biggest social network has found himself defending the behemoth he created.

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In an op-ed published on the Wall Street Journal on Thursday evening, Zuckerberg set out to explain "The Facts About Facebook" and, in particular, the facts about one of the most contentious elements of the platform: advertising and data privacy.

In what has now become a familiar tone from the CEO, Zuckerberg tells us the common questions and concerns he gets from users about Facebook's model, in his words, and the answers he has to offer, all in a bid to "explain the principles of how we operate."

Fact - Offer - Ads - Facebook

The first fact on offer? Ads keep Facebook free.

"If we're committed to serving everyone, then we need a service that is affordable to everyone. The best way to do that is to offer services for free, which ads enable us to do," he writes.

Question - Ads - Principle - Ad - Targeting

But the real question is how those ads are served. On the principle of ad targeting, Zuckerberg writes that users want ads to be relevant, and to do this Facebook needs to "understand their interests" -- but ultimately, users have transparency and control over how their information is used.

"Based on what pages people like, what they click on, and other signals, we create categories … and then charge advertisers to show ads in that category," he writes. "You have control over what information we use to show you ads, and...
(Excerpt) Read more at: CNET
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