‘Green Book’ Lands Post-Oscars Theatrical Release in China

Variety | 1/23/2019 | Becky Davis
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Fresh off Monday’s news that it had picked up five Academy Award nominations, best picture favorite “Green Book” is set for more good luck. The film will hit Chinese theaters on March 1, the first weekend after the Oscars, which fall on Feb 24, Alibaba Pictures announced on its official social media account.

The film will open in China more than three months after its Nov. 21 U.S. release, leaving tech-savvy Chinese viewers plenty of time to see it online. But awards season glory will likely give “Green Book” a box office boost. A Chinese-language poster circulating online prominently features the Oscar nods, with a banner front and center of a golden statuette flanking the list of nominations taking up more space than even the film’s title.

Alibaba - Movie - Involvement - Month - Alibaba

Alibaba Pictures recently confirmed that it had invested in the movie, and has been talking up its involvement since earlier this month. Alibaba owns the major ticketing platform Tao Piaopiao, which it will likely use to help promote the film.

“It is such an amazing picture, which...
(Excerpt) Read more at: Variety
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