LONDON (Reuters) – Ellie Goulding, Rita Ora and other celebrities have agreed to spell out in social media posts if they are being paid to promote a brand, Britain’s Competition and Markets Authority said on Wednesday.
The agency said it has secured formal commitments from 16 celebrities, who also include models Alexa Chung and Rosie-Huntington-Whiteley, to change how they label social media posts to their millions of followers.
Brands - Thousands - Dollars - Media - Post
Brands pay thousands of dollars for a single social media post. But European Union consumer protection law requires social media users to disclose whether they have received gifts or cash to endorse a brand, to avoid giving the impression the post represents their...
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