Celebrities To Keep Social Media Posts ‘Clean’, UK Watchdog Says

www.oann.com | 1/23/2019 | Staff
brunodeuce44 (Posted by) Level 3
LONDON (Reuters) – Ellie Goulding, Rita Ora and other celebrities have agreed to spell out in social media posts if they are being paid to promote a brand, Britain’s Competition and Markets Authority said on Wednesday.

The agency said it has secured formal commitments from 16 celebrities, who also include models Alexa Chung and Rosie-Huntington-Whiteley, to change how they label social media posts to their millions of followers.

Brands - Thousands - Dollars - Media - Post

Brands pay thousands of dollars for a single social media post. But European Union consumer protection law requires social media users to disclose whether they have received gifts or cash to endorse a brand, to avoid giving the impression the post represents their...
(Excerpt) Read more at: www.oann.com
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