WarnerMedia Debuts Content Innovation Lab Fueled by AT&T Tech

Variety | 1/22/2019 | Elaine Low
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WarnerMedia is launching an incubator meant to “combine emerging technologies with content from across its operating units to create new and innovative consumer experiences and businesses,” the company announced Tuesday.

Led by Jesse Redniss, Turner’s executive VP of data strategy and product innovation, the WarnerMedia Innovation Lab is looking to integrate its intellectual property and talent with AT&T’s technological advancements in the Internet of Things, artificial intelligence, machine learning, virtual reality, and mixed reality. The goal is to create more “immersive content engagement” and other viewer experiences.

Incubator - Development - Reality - Reality - Reality

The incubator is expected to first explore the development of augmented reality, virtual reality, mixed reality, or gaming experiences. WarnerMedia said one of its initial Innovation Lab partners will be the NBA; they are teaming up to “re-imagine localized content and fan experiences,” and create immersive experiences for viewers.

“Our goal in launching this dedicated laboratory is to accelerate innovation around how our content can thrive and grow within emerging formats and platforms,” said WarnerMedia CEO John Stankey in a statement. “By taking...
(Excerpt) Read more at: Variety
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