Shrinkflation IS happening! ONS finds 206 products including chocolate bread have shrunk since 2015

Mail Online | 1/22/2019 | Tim Sculthorpe, Deputy Political Editor For Mailonline
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Shrinking chocolate bars, cereal boxes and loaves of bread have contributed to a rise in 'shrinkflation' in Britain - but it is not due to Brexit, new figures show today.

Data from the Office for National Statistics (ONS) revealed that 206 products shrank in size between September 2015 and June 2017.

Bread - Cereals - Meat - Sugar - Jam

They included bread and cereals, meat, sugar, jam, syrups, chocolate and other confectionery.

Prices tend to stay the same when products change size, the ONS said, consistent with the idea that some products are undergoing 'shrinkflation'.

Statistics - Agency - Manufacturers - Drop - Size

While the statistics agency said manufacturers had blamed the drop in size on the rising cost of raw materials, it dismissed the idea of Brexit being a factor behind the shrinkage.

Despite the collapse in the pound following the Brexit vote driving up costs for businesses, the ONS said the shrinkflation trend remained 'stationary' in the period following the referendum.

Examples - Shrinkflation

There are several examples of shrinkflation since 2015.

In June 2017, it emerged Andrex trimmed its loo rolls by 21 sheets, down to 200.

Months - Peperami - Shrunk

Just months earlier Peperami shrunk by 2.5g, weighing 22.5g compared to 25g.

Bags of Doritos were also hit by Shrinkflation in april 2017, with sharing bags dropping from 200g to 180g - despite no change in price.

Mars - March - Bags - Maltesers - M

Mars announced in March 2017 that bags of Maltesers, M&M's and Minstrels were getting smaller, shrinking the pack sizes by up to 15 per...
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