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Despite all the controversies Facebook saw in 2018, with hackings, data breaches and a round of apologies, consumers never gave up on the social network.
In a new state of mobile report by researcher AppAnnie, Facebook was deemed the most used app of 2018, while its Messenger ranked as most downloaded. Additionally, Facebook-owned 4 of the top 5 most used and downloaded apps as well—Facebook, WhatsApp Messenger, Messenger and Instagram.
Consumers - Brand - App - Danielle - Levitas
Consumers "may not like the brand, but they love the app," says Danielle Levitas, executive vice-president of Market Insights for AppAnnie.
As noted in the report: "It is clear most users prioritized convenience and their existing app habits over privacy concerns."
Consumers - Apps - Phones - Tablets - Percent
Overall, consumers downloaded some 194 billion apps to their phones and tablets in 2018, and 50 percent of the traffic was in China, says Levitas. Fifty percent of our time was spent on social media apps, 15 percent on video apps like Netflix and 10 percent...
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