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Sure, it’s the middle of January, and thus the doldrums of winter at the box office. But in the modern film industry, where tentpoles are launched every month, January 18 is the perfect time to release the trilogy-ending superhero film from a popular director that ends a story that began almost 20 years ago. So, as a surprise to exactly no one, “Glass” debuted this weekend and easily won the domestic box office. But it’s not the massive debut that everyone was predicted.
Debuting at #1, M. Night Shyamalan’s highly-anticipated “Glass” shattered the competition (yeah, that pun is a stretch, I must admit) with an opening of $40.6 million. Based on the fact that the Blumhouse film only carries a reported $20 million production budget (minus the obvious advertising), a $40.6 million start is pretty good. The film will easily turn a profit in the coming weeks and will no doubt secure Shyamalan yet another film in the future. However, the folks at Universal are not ecstatic, by any means.
Weekend - Studio - Opening - Analysts - Clearly
Coming into the weekend, the studio was predicting a solid $50 million opening, with third-party analysts thinking it could go as high as $70 million. Clearly, that was a bit too bullish, as the film debuted almost exactly the same as the 2017 film, “Split,” which paved the way for this third film in the “Unbreakable” trilogy. In fact, the $40 million opening is only $10 million above the $30 million that “Unbreakable” opened to way back in 2000. It’s apparent that there’s really a…glass ceiling for the Eastrail 177 Trilogy.
Naysaying aside, there’s still one more day left in the weekend, as Monday marks Martin Luther King, Jr. Day in the US, and an extra day off for many. We could be looking at a solid $50 million-ish by the end of...
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