Box Office: ‘Glass’ Dominates MLK Weekend With $47 Million

Variety | 1/20/2019 | Rebecca Rubin
Click For Photo: https://pmcvariety.files.wordpress.com/2018/03/glass-2.jpg?w=700&h=393&crop=1

M. Night Shyamalan’s “Glass” topped box office charts during the Martin Luther King Jr. holiday, collecting $40 million over the weekend for a four-day sum of $47 million.

If estimates hold, “Glass” will come in behind “American Sniper” ($107 million) and “Ride Along” ($48 million) as the third-best showing for both January and MLK holiday weekend.

Thriller - Sequel - Split - Universal - Pictures

The supernatural thriller, a sequel to 2000’s “Unbreakable” and 2016’s “Split,” arrived slightly behind Universal Pictures’ projections heading into the weekend. It’s still a solid showing, to be sure, since the movie was produced for just $20 million. But given the cult status of “Unbreakable” and the surprise box office success of “Split,” industry watchers were anticipating a stronger start for “Glass.” However, middling reviews and a so-so audience reception didn’t help momentum.

“Glass” saw James McAvoy reprise his role from “Split,” while Bruce Willis and Samuel L. Jackson returned as their characters from “Unbreakable.” The audience for “Glass” was slightly older than “Split,” with 65% of moviegoers over the age of 25. That stands to reason since “Glass” was the finale to a trilogy that began almost 20 years ago, meaning “Unbreakable” fans came out in full force for the epic conclusion.

James - McAvoy - Reveals - Patricia - 'Kinky

James McAvoy Reveals Patricia's 'Kinky' Origins for 'Glass'

“That speaks to the breadth of this trilogy,” said Jim Orr, Universal’s president of domestic distribution. “M. Night Shyamalan masterfully brought together the characters of ‘Unbreakable’ and ‘Split’ to create a highly anticipated event film. We couldn’t be happier to be in business with Night and Blumhouse.”

Shyamalan - Glass - Marketing - Distribution - Universal

Shyamalan self-financed “Glass,” leaving marketing and distribution to Universal in the States and Buena Vista International for the overseas rollout. Internationally, “Glass” launched with $48.5 million over the weekend for a global debut of $89 million. Buena Vista International didn’t include Monday estimates since MLK...
(Excerpt) Read more at: Variety
Wake Up To Breaking News!
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!