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With an inaugural investment into the Los Angeles-based entertainment startup Culture Genesis, Clifford Harris Jr., who’s better known as “T.I.”, has launched a new syndicated investment vehicle called Tech Cypha.
Launched by the music and cultural impresario with more hustle than hustle and his business partner Jason Geter, the new collaborative investment strategy focused on tech startups will allow high net worth individuals to participate in deals.
Strategy - Geter - Harris - Investment - Twelve
The strategy has evolved since Geter and Harris made their first investment twelve years ago into a company called Streetcred.com, a site that allowed fans to go online and share opinions about street culture. While that first deal didn’t work out, Geter and Harris both remained interested in the technology and startup scene and saw a new opportunity to leverage their networks and promote new businesses.
“We learned a lot,” says Harris. “Now we know where our demographic is.”
Geter - Advantage - Atlanta - Position - Mecca
For Geter, that demographic is taking advantage of Atlanta’s surging position as a cultural and tecnological mecca in the United States. Indeed, Atlanta-area startups raised roughly $1.15 billion in 2018, a record for the region, according to data from Pitchbook and the National Venture Capital Association.
“Being in the city of Atlanta and with Georgia Tech producing so much talent, and coming from us being within the hip-hop culture which is always influencing and promoting things, we saw an opportunity,” says Geter. “In the past, we were always looking through the glass window and looking at ways we can participate earlier. And that’s by coming together to pool our resources so we can invest more.”
Harris - Geter - Hip-hop - Entrepreneurs - Investment
Harris and Geter aren’t the first hip-hop entrepreneurs to branch out into tech investment.
Calvin Broadus Jr. (better known as Snoop Dogg) closed a $45 million investment fund last year; Sean Carter,...
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