Verizon Plans Multiple Ad Plays Leading to Super Bowl Commercial

Variety | 1/18/2019 | Brian Steinberg
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If Verizon gets its way, its Super Bowl advertising plans will include a 60-second commercial during the game – and a half-hour documentary that gives viewers even more of what will be discussed in the ad.

The telecommunications giant is often scrutinized for the communications resources it provides its customers, but its Super Bowl campaign will highlight service of a different kind. The campaign kicks off Sunday with a 60-second TV ad that airs during the NFL’s AFC and NFC championship game, and tells stories of 12 NFL stars – one coach and 11 players – who were rescued from car accident, natural disasters, house fires and more by first responders. That group will be dubbed “The Team That Wouldn’t Be Here.”

Goal - Reliability - Verizon - Service - Diego

The goal is to highlight the reliability of Verizon’s service, says Diego Scotti, Verizon’s chief marketing officer and aligning with rescue workers can play a role in driving that message home. “We want...
(Excerpt) Read more at: Variety
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