Tesla will end its buyer referral program for ‘adding too much cost’

TechCrunch | 1/17/2019 | Staff
Cayley1561 (Posted by) Level 3
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At the end of the month, Tesla will end a long-running referral program that offered incentives for existing Tesla owners to help drive sales. In its recent iterations, the referral system gifted new buyers who found their way to a Tesla through a friend with six months of free charging at Supercharger stations.

Most recently, the referring friend would become eligible for a set of characteristically outlandish prizes, from launching a chosen photo into deep space orbit to a VIP invite to one of the company’s flashy unveiling events, depending on how many qualifying referrals were made. Tesla’s oft-chatty chief executive characteristically announced the news in a tweet.

Program - Choice - Company

The referral program was a clever choice by a company with...
(Excerpt) Read more at: TechCrunch
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