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Motorola has revived the Razr name a few times over the years, but the once mighty brand has failed to regain the heights of its early days as an ultra-slim flip phone. But what better time for for the phone maker’s parent Lenovo to bring back the brand in earnest as the mobile world is readying itself for a wave of foldable smartphones?
Nostalgia’s a bit of a mixed bag in consumer electronics. Take the recent returns of Nokia (good), BlackBerry (okay) and Palm (yikes). Slapping a familiar brand on a new product is a fast track to prominence, but not necessarily success. What ultimately may hinder Razr’s rumored return, however, is price.
Wall - Street - Journal - Report - Lenovo
All of this stems from a new Wall Street Journal report noting Lenovo’s plan to revive the Razr as a...
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