What We Know About NBCUniversal’s Future Streaming Service

Variety | 1/15/2019 | Brian Steinberg
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NBCUniversal’s announcement this week that it intends to launch a streaming service in 2020 presents a new challenge to the media industry: The digital pool is about to get very crowded with fierce rivals and competing consumer options.

The Comcast-owned media conglomerate’s yet-to-be-named broadband entity, which will be overseen by veteran programming chief Bonnie Hammer, will join rival streaming outlets from Walt Disney Co. and AT&T’s WarnerMedia that are set to debut this year. Of course, these streamers will vie with already established ones: Netflix, Amazon and Hulu, CBS All Access, ESPN+ and Fox Nation. Also joining the mix: Apple in January struck a deal with Samsung to make its iTunes streaming-video app available on Samsung smart-TV sets.

Kids - Tim - Hanlon - CEO - Vertere

“All the kids are doing it,” says Tim Hanlon, CEO of Vertere Group, a media and advertising consultancy firm. “The days of a major network group not having a stated goal to have at least one major OTT service out in the market — and soon — are over.”

NBCU’s streaming plans will be somewhat different from those brandished by many of its competitors. The offering will be free to NBCU pay-cable subscribers in the U.S. and will be supported by advertising. Plans call for the streaming service to be made available to subscribers of both Comcast, NBCU’s parent company, and Sky, the European satellite broadcaster that Comcast acquired control of last year. In all, NBCU will make the service available to 52 million subscribers. The streaming offering is expected to feature original content and programming from outside partners as well as material from the company’s archives. An ad-free version will also be available for a fee, and non-pay-TV customers can purchase a subscription separately.

Company - NBCU - CEO - Steve - Burke

“We’re going to unite the whole company behind it,” NBCU CEO Steve Burke tells Variety. “We took the person who is...
(Excerpt) Read more at: Variety
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