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Facebook has been slammed for blocking a sponsored post advertising a traditional Mardi Gras cake competition, claiming it featured 'excessive nudity'.
But the 'nudity' in question was regarding tiny plastic babies, which are traditionally found inside the very King Cakes that the post was advertising.
Advertising - New - Marketing - Firm - Competition
Now Innovative Advertising, the New Orleans-based marketing firm that is running the competition, is fighting back.
Innovative Advertising runs the website King Cake Snob, which allows users to vote for their favorite King Cakes in the area.
Firm - Posts - Competition - Facebook - Ad
The firm attempted to promote one of its posts about the competition by paying for a sponsored Facebook ad to increase visibility.
'We're back baby! King Cake season is here, and it's time to go vote for your favorite King Cake at KingCakeSnob.com!' read the post, which featured eight tiny plastic babies next to the phrase 'We're back baby!'
Facebook - Ad - 'it - Image - Video
But Facebook quickly flagged the ad, saying it couldn't run because 'it includes an image or video depicting excessive skin or nudity, which includes medical diagrams depicting external organs of reproduction, breasts or butt'.
'Remove any images or video that contains nudity and, instead, use content that focuses more clearly on your product and service.'
Babies - Part - King - Cakes - Treat
But the plastic babies are an essential part of King Cakes, a traditional treat that is eaten between January 6 - known as King's Day - and Fat Tuesday.
The cake is made with a rich brioche dough that is often flavored with cinnamon or stuffed with everything from chocolate to cream chase.
Ring - Purple - Gold - Sprinkles - Glaze
It is shaped into a ring and decorated with purple, green, and gold sprinkles and glaze.
And, hidden inside, is a plastic baby meant to symbolize Baby Jesus. The token is considered good...
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