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Fandango is inviting How to Train Your Dragon fans to its hidden world three weeks early. The ticketing company is teaming up with DreamWorks Animation to offer How to Train Your Dragon: The Hidden World early screenings on February 2, nearly a month before the film is set to hit theaters, with tickets going on sale today.
Tickets for the limited engagement How to Train Your Dragon The Hidden World early screenings go on sale today on Fandango. The first screening, will be held on February 2, 2019 at 1,000 theaters nationwide, including select AMC Theatres, Regal Cinemas, Cinemark Theatres, Marcus Theaters, Harkins Theatres, Southern Theatres, National Amusements, and B&B Theatres. There will be just one showing per theater on that date. Fans and members of Fandango VIP, Fandango’s free-to-join rewards program, have first access to the exclusive screenings.
Things - Work - Paul - Yanover - President
“This is a coming together of things we’ve seen that work,” Paul Yanover, president of Fandango, told Variety. “It’s providing something special to people who are big users of Fandango.”
At 20 days before the film’s February 22 release, the How to Train Your Dragon 3 early access screening event is one of the earliest advance nationwide screening events for a major release. There’s no hard rationale for the early screening date, but noted that family friendly-movies benefit from this early buzz. “Family audiences are big-time planners,” Yanover noted....
(Excerpt) Read more at: /Film
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