Blizzard Inserts Identity Politics into Games as a Cover for Scandals

NewsBusters | 1/14/2019 | Staff
red815 (Posted by) Level 3
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The popular video game company behind World of Warcraft has been accused of using identity politics to hide its company scandals.

Blizzard enjoyed huge success with franchises like Warcraft, Starcraft and Diablo. Recently its business has taken a downturn and the company’s response has been to cater to liberal politics to generate positive publicity. The fact it has named and shamed 18,000 players in a public registry for “toxicity” and turned a character gay for a quick PR boost seems to be a sign of the times.

ScreenRant - Outlets - Firm - Blizzard - Announcement

ScreenRant was one of many outlets to call out the firm, writing “it looks like Blizzard used this announcement for PR purposes, like they exploited their LGBTQ fans as a way of scoring a win with the press.”

Blizzard came out swinging in numerous ways against its largely apolitical base, seeming to have lost touch with its audience. The firm banned 18,000 Overwatch players for “toxicity,” a term many see as exploitably vague as “hate speech.” The company went so far as to call out the banned players in a public registry.

Politics - YouTubers - Ian - Miles - Cheong

Gaming politics YouTubers like Ian Miles Cheong are concerned that Blizzard will begin to deny users access to online games they paid for because they made politically incorrect jokes online. This would follow the trend of many other big tech companies denying service to people for political beliefs. Cheong mentioned in his video a tweet by former 2k games and Nintendo of America social media manager Jared Rea, “There needs to be real world consequences for spewing hate online. Taking away their toys is a great way to start.”

Blizzard, as noted by Forbes and GameRevolution, has been referred to by many of its fanbase as the “J.K. Rowling of video games” after revealing that Soldier 76 from OverWatch identifies as gay. Many fans denounced this...
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