CBS, Nielsen Strike New Audience Measurement Deal

Variety | 1/11/2019 | Brian Steinberg
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CBS and Nielsen have come to terms on a new contract to use the media-measurement company’s services to count CBS audiences, ending a pricing showdown that had been in effect since the start of the year.

The companies declined to offer financial terms of the new arrangement, but it was widely understood the two clashed over using Nielsen’s services for local-station measurement and the price of a package that did not include such products.

Companies - Friday - Renewal - Range - Services

The two companies said Friday that their renewal encompasses a range of services. CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS’...
(Excerpt) Read more at: Variety
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