Pierre Niney hit 'Through The Fire' draws buyers for WTFilms (exclusive)

Screen | 1/11/2019 | Staff
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WTFilms is reporting strong buyer interest in French director Fréderic Tellier’s breakout hit Through The Fire (Sauver ou Périr), starring Pierre Niney as a hero fireman who is badly disfigured while rescuing colleagues from a burning building.

The film has sold to China (Lemon Tree), Canada (A-Z Films), Latin America (California Filmes), Hong Kong (Edko), Taiwan (MovieCloud), Korea (EnterMode), Belgium (Athena Films) and Greece (Odeon). Encore has picked it up for airlines.

Sales - Company - WTFilms - Deals - Unifrance

Paris-based sales company WTFilms is expecting to seal further deals at Unifrance’s Rendez-vous with French Cinema in Paris next week (Jan 17-21) where the film will screen on Jan 19.

It has been a breakout hit in France where it has drawn 1m spectators since its release by Mars Films on Nov 28 and is still playing on more than 200 screens.

Success - Period - Mid-budget - Dramas - Box

This success comes amid a lacklustre period for French mid-budget dramas at the local box office in 2018, which was dominated by mainstream French comedies.

“It’s rare for a film like this to still be playing on this many screens seven weeks after its release. It was a nice surprise for the end of 2018,” said Gregory Chambet, co-chief of WTFilms co-alongside Dimitri Stephanides.

Screening - AFM - Market - Film - Screening

“We did a low-key screening at the AFM but that’s not really the market for a film like this. The Rendez-vous screening is its first proper screening and where most European buyers will get to see a completed version for the first time,” he added.

WTFilms, which launched with genre focus in 2012, has diversified its slate over the past year to expand its French offering.

Company - Films - Topped - Xavier - De

The company will screen another three French films at the Rendez-vous topped by Xavier De Choudens’ feel-good film Adopt A Daddy (Damien Veut Changer Le Monde), starring popular actor Franck Gastambide as a school teacher on a quest to save one of his pupils...
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