Who won CES 2019: Amazon or Google?

CNET | 1/11/2019 | Richard Nieva,
Click For Photo: https://cnet3.cbsistatic.com/img/KF6oIKTXRpqbLCuD8W8RN0pC90k=/724x407/2019/01/08/f1f1aa8c-fc70-410b-a68c-28fb5a6fa51d/google-booth-ces-2019-7609.jpg

Google and Amazon duked it out at CES.

This week at CES, the world's largest tech show, most of the hype centered on two companies: Google and Amazon. It's turning into an annual tradition for the two tech titans to head to Las Vegas in January to battle it out in the desert and see who can gain the most ground in the war for your smart home, smart car and smartphone.

Corner - Alexa - Voice - Assistant - Amazon

In one corner, it's Alexa, the voice assistant that Amazon used to pioneer the smart speaker market in 2014 and that's become the industry leader. Alexa, which the company first brought to its Echo smart speaker, is now a household name.

In the other corner, the Google Assistant, a contender that entered the fray two years later. The Assistant powers the search giant's Google Home products and is triggered by the phrase "Hey Google."

Show - Companies - Chests - Week - Amazon

Even before the show started, both companies were already pounding their chests. Last week, Amazon announced that more than 100 million Alexa devices have been sold. Not to be outdone, Google on Monday said the Assistant is expected to be built into 1 billion devices by the end of the month. But neither figure tells the whole story. For example, a big chunk of those billion Assistant devices are Android phones, which come with the software installed by default.

At the Amazon Alexa booth, at the Sands Expo.

Company - CES - Strategy - Google - Words

Each company seemed to come into CES with a different strategy. Google was brash and over the top, plastering the words "Hey Google" all across town. Amazon was subtler in approach but made an effort to be omnipresent at the show through partners' booths, stage presentations and loads of "Works with Alexa" tags on all kinds of products.

After a week on the ground in Las Vegas covering all the action, CNET reporters...
(Excerpt) Read more at: CNET
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