Britain overtakes Germany to become the vegan capital of Europe

Mail Online | 1/11/2019 | Sean Poulter for the Daily Mail
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Britain has become the vegan capital of the world, taking Germany’s title after UK supermarkets launched the most plant-based products last year.

It comes as analysis shows while more consumers are completely ditching meat, dairy and eggs from their diet, one in three of the total population have been cutting back on food consumption.

Edward - Bergen - Analysts - Mintel - Food

Edward Bergen, of retail analysts Mintel, said with about one in six new food products containing no animal ingredients – double the 8 per cent in 2015 – it was now easier than ever to try a plant-based diet.

He added: ‘For a number...
(Excerpt) Read more at: Mail Online
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