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Instagram is swaying the balance towards simplicity but away from originality. It’s adding the ability to publish feed posts to different accounts you control at the same time by toggling them on within the composer screen. An Instagram spokesperson confirms this option is becoming available to all iOS users, telling TechCrunch “We are rolling out this feature to provide a better experience for people who often post to multiple accounts.”
This “self regram” could make it easier for businesses, influencers, and regular folks with Instas and Finstas to publish the same meme, promotional image, or other content across their profiles simultaneously instead of having to post on one at a time. But it could also make Instagram’s feed a bit more cookie-cutter, with different audiences of different accounts seeing the same shots and captions. The desire to keep the feed original and personal has been a driving force behind Instagram refusing to add a native regram feature for sharing other people’s feed posts to your audience.
Posts - Accounts - Networks - Media - Advice
Recontextualizing posts uniquely for different accounts or networks is some of the most common social media guru advice. A personal account might want to publish with a more informal, colloquial and intimate style. A business account might be better off acting generally accessible and adding a call to action. A Finsta, or fake Instagram account people keep on the side for posting more raw content, is free to get a little crazy. An identical one-size-fits-all post might actually be one-size-fits-none. That’s why we’d suggest only using this feature if your different accounts have similar themes and fan bases.
TechCrunch first discovered the feature thanks to a tip from SocialThings founder Zachary Shakked, who says...
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