Click For Photo: https://cdn01.dailycaller.com/wp-content/uploads/2019/01/Starbucks_Coffee_Storefront_Shutterstock-e1546903034969.jpg
Starbucks CEO Kevin Johnson is scaling back the vision of his predecessor to revamp the coffee chain’s sales and expansion goals through opening hundreds of high-end coffee shops, The Wall Street Journal reports.
Schultz stepped down as CEO in June 2017 to focus on building hundreds of upscale coffee shops around the globe and making them profitable. Johnson stepped into the CEO position in April and immediately set to reorganizing Schultz’s creation, according to WSJ.
Starbucks - Tea - Retailer - Teavana - Johnson
Starbucks bought out Atlanta-based tea retailer Teavana in 2012. Johnson closed nearly 400 Teavana stores in malls because they were missing performance goals.
Johnson has taken a more piecemeal approach to expanding the coffee chain into larger and higher quality stores, testing about 10 Starbucks Reserve stores before building more.
Thousand - Aspiration - Johnson - WSJ - Johnson
“One thousand was an aspiration,” Johnson told WSJ. Johnson is seen as taking a more analytical approach to governing the global coffee...
Wake Up To Breaking News!
Satan's greatest desire is to convince the world he doesn't exist, and he has quite nearly succeeded.