Vive has seemed to be devoting a lot of attention to the enterprise, but the company teased their new consumer VR headset called the Vive Cosmos at CES today. The positionally-tracked headset boasts tracked hand controllers and can be interestingly be powered via PC or “other methods,” making it the first in a new class of hybrid VR headsets.
The consumer market is going to be a tough one for HTC to hold onto. The company’s original HTC Vive garnered a lot of early excitement, but a series of aggressive price cuts from Facebook’s Oculus forced the company into a rough spot trying to find hardware margins in the less price-sensitive enterprise market. The company can’t really compete on the same playing field as Oculus as Facebook ships hardware at seemingly break-even prices, HTC’s move seems to therefore sell products that Facebook wouldn’t make in the first place.