'Vice' Looks Like a Very Bad Bet for Indie Studio

Trending | 1/4/2019 | Christian Toto
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“Vice” isn’t a bomb by any reasonable measure.

The new Dick Cheney biopic, a hit piece down to the last frame, already has $23 million in the till as of Jan. 2, according to BoxOfficeMojo.com. That amount is far more than “Fahrenheit 11/9” earned during its calamitous box office run late last year. It's also much better than the Trump Derangement Syndrome comedy "The Oath" earned a few weeks back.

That likely won’t be enough, though.

"Vice," from the financially troubled Annapurna Pictures, hit theaters with a budget of $60 million.

Gaudy - Number - Heads - Hollywood - Studio

That gaudy number turned plenty of heads in Hollywood, particularly since the new-ish studio lost millions on other indie risks like “The Sisters Brothers” and “Detroit.” “The Sisters Brothers” cost $38 million and made just $3 million during its tepid box office run. Indiewire.com notes Annapurna is on the hook for 1/5 of the production costs, which partially softens the blow.

“Vice” likely will suffer a similar, if not as embarrassing, fate. And that’s before counting all the money poured into marketing and related costs — like the film's Oscar campaign.

Chance - Vice - Point - Release - Cycle

There’s little chance “Vice” has legs at this point in the release cycle, even though this weekend’s new release list features but a single film, a genre entry dubbed “Escape Room.”

“Vice” already sits at number eight on the box office charts after less than two weeks in theaters. The 2018...
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