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If you think times are bad at Apple, spare a thought for HTC, the once king-of-hill phone maker that continues to struggle very badly.
The Taiwanese smartphone company, which offloaded a portion of its business to Google for $1.1 billion and is pivoting to VR, laid off yet more staff in 2018 and had its worst year of sales ever.
Figures - Bloomberg - Tim - Culpan - Company
According to its own figures — and as noted by Bloomberg’s Tim Culpan — the company brought in just 23.74 billion TWD ($770 million) in revenue over the entire year. That’s the first time it has grossed less than $1 billion during a year as a public company.
That figure represents a massive 62 percent drop on HTC’s paltry revenue for 2017 — 62.12 billion TWD, around $2 billion — which was its poorest year since 2005. We don’t yet know the total loss for 2018, but its three previous quarterly reports combined amount to a total operating loss of 11.13 billion TWD, $361 million, with one more quarter to add.
HTC - Total - Money - Month - Years
HTC’s 2018 total was so bad that it actually made more money during just one single month a few years ago. Its total revenue during May 2013, back when phones like the One M7, One Mini and One Max made it one of the best smartphone companies on the planet, came in at 29 billion TWD.
Those days of booming sales are, of course, long gone as these charts painfully illustrate.
Decision - Chunk - Smartphone - Business - Google
The decision to sell a large chunk of the smartphone business to Google one year ago was the icing on the cake served at HTC’s smartphone wake. Yes, the company did announce the U12+ — with a squeezable side — in May and it is working on a blockchain phone that we kind of got a look at during our Shenzhen event last year,...
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