Inclusive swimwear brand has seen a 450 per cent increase in sales in 2018

Mail Online | 12/29/2018 | Billie Schwab Dunn For Daily Mail Australia
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Shopping for swimmers is never an easy task as it can be impossible finding the perfect pair.

Curvier women often find it difficult to choose one that will comfortably make room for their chest and derrière.

Thanks - Brand - Rest - World - Range

Now that's all going to change thanks to one Australian brand who is showing the rest of the world how easy it is to be inclusive, as their range runs from 28D to 40HH.

Lilly & Lime was created by two mothers, Emma-Jane Hughes, 37, from Bermuda and Ashleigh Hill, 36, Brisbane.

Brand - Eyes - People - Model - Bree

The brand has caught the eyes of people like model Bree Warren, comedian Celeste Barber and Instagrammer Sophie Cachia, who are all fans.

The support doesn't end there as Ali Fedotowsky, from the American Bachlorette, and Ali Oetjen from the last Australian season of The Bachelorette have also been spotted wearing their designs.

Success - Sales - Cent

Proving their success, in 2017 they saw sales increase by 300 per cent.

In 2018 they are tracking at over a 150 per cent increase on the year before, making it 450 per cent in the last two years.

Girls - Beginning - Summer - Bikinis - Anything

'Being big busted girls (30G and 30DD) we dread the beginning of summer as we love shopping for new bikinis but can never find anything that's both fashionable and a great fit in our sizes,' they told FEMAIL.

'Our smaller busted friends seem to have a much broader selection of swimwear, all in gorgeous prints and styles. So, one hens night after a few champagnes, Lilly & Lime was born.'

Friends - Women - Girls - Customers - Costumes

The friends have always wanted to empower women and young girls and want their customers to feel confident in their costumes.

'There is nothing worse than feeling self-conscious while at your child's swimming lesson or going for a swim in the sea because you are worried you might pop out of your top,' they said.


'Fit is really important...
(Excerpt) Read more at: Mail Online
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