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An estimated 15 million Brits are expected to head to the high street this weekend to buy last minute Christmas presents.
The expected £3billion windfall over the weekend will come as a shot in the arm to beleaguered retailers hoping for a much-needed end of year sales boost.
Streets - Country - Shoppers - People - £1
High streets across the country will be rammed with shoppers as 10.1million people are expected to splurge £1.38billion on gifts on the last Saturday before Christmas.
Meanwhile, 4.8million Brits will make purchases online, spending £268million on everything from presents to festive food and drink, according to study conducted by the Centre for Retail Research.
Research - Majority - Presents - Mothers - Chocolates
Research suggests that the majority of last-minute presents will be bought for mothers, with chocolates, perfume and clothes topping the eleventh-hour gift list.
The mad trolley dash will see Britons spend £2.38million per minute in a much-needed boost for retailers, which have suffered from low sales for much of 2018.
Stores - Hours - Shoppers - Today - Westfield
Some stores will stay open for 18 hours to welcome shoppers inside today while Westfield London and Westfield Stratford are among many centres staying open until 11pm.
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