Click For Photo: https://www.westernjournal.com/ct/wp-content/uploads/2018/12/Facebook-voters.jpg
Few could argue against the fact that the manner in which then-candidate Donald Trump successfully leveraged his incredible social media presence and following during the 2016 primary and general election played a significant factor in his eventual electoral victory.
With the 2020 election season fast-approaching, incumbent elected officials and prospective candidates for office would be wise to waste no additional time in attempting to duplicate that successful result for themselves by growing and similarly leveraging a strong social media presence and following.
Journal - Investigation - Analysis - Data - Facebook
The Western Journal recently conducted an investigation and analysis into the data surrounding the Facebook pages of elected members of Congress, and while that analysis was largely focused on account interaction rates as they related to Facebook’s News Feed algorithms, it uncovered plenty of other relevant data as well.
Of the 463 members of Congress who maintained an active Facebook account, 315 of them had fewer than 20,000 followers. Those followers are worldwide and the data suggests that, on average, only about 50 percent of any given politician’s followers are actual constituents who could vote for them, meaning those members of Congress are followed on social media by only about 10,000 actual constituents.
Midterm - Elections - Candidate - Votes - Candidate
Meanwhile, the 2018 midterm elections showed that the average winning candidate received roughly 125,000 votes. But if a candidate’s social media following of actual constituents is such a small percentage of the vote total needed for victory, how can it be leveraged to play a significant factor? Quite simply, by expanding their base of constituents on social media through the use of ad campaigns and data analysis.
It has been estimated that it costs about $3 to obtain a like and follow on Facebook from a constituent in any given city, county, district, state or zip code as part of an ad campaign, but that is arguably the best way...
Wake Up To Breaking News!
This space intentionally left blank