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Shoppers bought three quarters fewer unhealthy products at supermarkets which didn't have them on display at checkouts, a study has revealed.
Items to eat 'on the go' such as small packets of sweets, chocolate and crisps were bought a drastic 76 per cent less at tills without the treats on show.
Shoppers - Cent - Fewer - Treat - Items
Shoppers also bought 17 per cent fewer treat items to be taken home after supermarkets adopted policies.
The Government is planning to ban the 'guilt aisles' which see parents pestered for sweets by their children and shoppers persuaded to buy snacks as they queue.
Study - University - Cambridge - Supermarkets - Bans
The study, led by the University of Cambridge, looked at the six out of nine major supermarkets which have already trialled bans between 2013 to 2017.
Co-author Dr Katrine Ejlerskov said: 'Our findings suggest that, by removing sweets and crisps from the checkout, supermarkets can have a positive influence on the types of purchases their shoppers make.
Purchases - Buys - Shopper - Chocolate - Bar
'Many of these purchases may have been impulse buys, so if the shopper doesn't pick up a chocolate bar at the till, it may be one less chocolate bar they consume.'
Researchers looked at the purchases of more than 30,000 British households in the year before and after supermarkets changed their checkout food policies.
Data - Shoppers - Go - Food - Supermarkets
They also analysed data from 7,500 shoppers who bought 'on the go' food from supermarkets with and without the treats near the checkouts.
Some shops have replaced sweets and chocolate near tills with bottled water, fruit and nuts.
Findings - Reduction - Purchases - Year
The findings showed a 'dramatic reduction' in purchases which were still being seen a year later.
A total of 15 per cent fewer items were being bought compared to when no policy was in place.
Dr - Jean - Adams - Centre - Diet
Dr Jean Adams, from the Centre for Diet and Activity Research at the University of Cambridge, who led the study, said: 'It may seem obvious that removing unhealthy food options from...
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