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Paul McCartney and Emma Stone get surreal for a good cause in the short film inspired by McCartney’s new anti-bullying song “Who Cares,” which held its premiere Sunday night at Beverly Hills’ Fine Arts Theater.
In the short directed by Brantley Guitierrez (a longtime McCartney tour photographer) and choreographer Ryan Heffington, the music legend and the A-lister romp around in a black-and-white dance number with mime-like dancers and harlequins on hand-drawn minimalist sets. The film is designed to kick off the anti-bullying social media campaign dubbed “#WhoCaresIDo” backed by numerous non-profit orgs, including Creative Visions Foundation, Artemis Rising and Blue Chip Foundation.
Monday - Apple - Music - Hours - Hope
“Who Cares” will drop Monday on Apple Music as an exclusive for 24 hours. After that the hope is that the video and its earnest message, wrapped up in bizarro imagery, will go viral on social media platforms. “Who Cares” preaches that people — no less a cultural giant than Sir Paul himself! — should speak out more about caring for their fellow humans.
“We need a shift in consciousness to make 2019 a year of caring,” said Kathy Eldon, CEO of Creative Visions, which spearheaded the project with L.A.-based production company Subtractive.
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