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Dicks serves as another warning for why people have been saying ‘Get Woke Go Broke’.
Ever since going political, their sales have been kind of … limp.
School - Shooting - Florida - Transition - Horrific
Just as the now-infamous school shooting in Florida was beginning its transition from “Horrific Crime against the Defenseless” to “Vehicle of the Left’s Political Agenda” Dick’s Sporting Goods made a decision.
Dick’s Sporting Goods made the decision to blame the tool rather than the killer or the many layers of protection that WOULD have disqualified the young killer from owning firearms in the first place.
Did - Activists - Ring - Help - Cause
Did kissing the activists’ ring help or hurt their cause?
It really depends on what their goal was. If they were trying to embolden the Gun Control crowd, mission accomplished. They made possible the activist careers of the David Hoggs of the world. But if they were looking to build their brand? It wasn’t such a great plan.
CEO - Edward - Stack - Decision
Their CEO, Edward Stack, made that decision. What’s happened since?
Sales dropped off, and they’re closing 35 stores in 18 states.
March - Fortune - Way - Nothing - Gun
Back in March, Fortune went out if its way to say that it had nothing to do with their gun stance.
ONLY WEEKS AFTER WINNING ACCOLADES FROM GUN-CONTROL ADVOCATES FOR ENDING SALES OF ASSAULT RIFLES AT ITS FIELD & STREAM STORES, DICK’S POSTED A DEEPER-THAN-EXPECTED SALES DECLINE. ITS STOCK SANK THE MOST IN FOUR MONTHS TUESDAY IN THE WAKE OF THE QUARTERLY REPORT, WHICH REFLECTED STRUGGLES WITH EXCESS INVENTORY AND DEEP DISCOUNTING.
CEO - Sales
But now, even the CEO is admitting the obvious. It WAS their gun sales that hurt them.
THE CEO OF DICK’S SPORTING GOODS TOLD INVESTORS IN SEPTEMBER THAT GUN-PURCHASING RESTRICTIONS THE COMPANY IMPOSED EARLIER THIS YEAR HAVE NEGATIVELY AFFECTED ITS SALES TO A POINT WHERE IT MAY BE FORCED TO CLOSE ITS FIELD & STREAM OUTLETS.
IN - REMARKS - MADE - TO - THE
IN REMARKS MADE TO THE GOLDMAN SACHS RETAILING CONFERENCE AND FIRST REPORTED BY...
Wake Up To Breaking News!
It had only one fault, it was useless.