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Amazon continues its experiments with new physical retail formats and technologies, this time with a shrunken version of its no-checkout convenience stores.
The company on Wednesday opened a 450-square-foot Amazon Go store—about a quarter the size of existing Go stores—on the sixth floor of the Macy's department-store building in downtown Seattle. Amazon began leasing the top six floors of the landmark retail location in 2017, securing room for some 1,500 employees.
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The Amazon Go store is only open to company employees and their guests. It follows three existing Go stores in Seattle—including the first, which opened in January—and others planned in at least three major...
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