Farmstead is an ambitious grocery delivery startup with plans to defeat Instacart

TechCrunch | 12/6/2018 | Staff
tiana_101 (Posted by) Level 3
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In its 3,000-square-foot warehouse in San Francisco’s Mission District, Farmstead founders Pradeep Elankumaran and Kevin Li, a pair of former Yahoo product managers, plot the future of grocery shopping.

“Think of us as if Whole Foods was rebuilt from scratch by tech founders,” Elankumaran, Farmstead’s chief executive officer, told TechCrunch. “Of course we do delivery because it’s 2018 and no one wants to go to the store anymore.”

Elankumaran - San - Farmstead - Amazon - Instacart

Elankumaran launched San Francisco-based Farmstead in 2016 after Amazon and Instacart’s food delivery services repeatedly disappointed him. The startup leverages artificial intelligence-powered predictive analytics and machine learning to accurately predict supply and demand of its inventory, a move Elankumaran says has helped the company significantly reduce waste, as well as complete deliveries to Bay Area residents in less than an hour.

“I had a lot of trouble getting food delivered consistently,” he said. “My daughter had just turned two and she started drinking a lot of milk and I found myself going to the grocery store three to four times a week to buy the same things.”

Nextdoor - Anyone - Milk - Eggs - Delivery

“So I posted on Nextdoor asking if anyone was interested in a milk, eggs and bread delivery service and in two days, 200 people said yes.”

Two-plus years later, the company is today announcing an additional seed round of $2.2 million, bringing its total raised...
(Excerpt) Read more at: TechCrunch
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