Internal Facebook Documents Reveal Zuckerberg Discussed Selling User Data to Developers, Advertisers

Breitbart | 10/27/2012 | Staff
DanRules394 (Posted by) Level 3
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Internal Facebook documents published by U.K. MP’s have revealed that Facebook CEO Mark Zuckerberg discussed selling user data to developers and advertisers with staff.

A recent batch of internal Facebook emails published by U.K. MP’s has revealed that Facebook CEO Mark Zuckerberg discussed selling access to user data, including information of users, to developers and advertisers on Facebook’s platform. Emails dating back to October 2012, shortly after Facebook’s IPO, show Zuckerberg brainstorming ways to generate revenue, including selling user data access directly to developers.

Zuckerberg - Email

Zuckerberg wrote in his email:

I’ve been thinking about platform business model a lot this weekend…if we make it so devs can generate revenue for us in different ways, then it makes it more acceptable for us to charge them quite a bit more for using platform. The basic idea is that any other revenue you generate for us earns you a credit towards whatever fees you own us for using platform.

Developers - Cost - So - Payments - Ads

For most developers this would probably cover cost completely. So instead of every paying us directly, they’d just use our payments or ads products. A basic model could be:

$0.10/user each...
(Excerpt) Read more at: Breitbart
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