Bryan Cranston Backs SAG-AFTRA’s ‘Ads Go Union’ Campaign

Variety | 12/5/2018 | Dave McNary
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SAG-AFTRA has brought on Bryan Cranston to back its “Ads Go Union” campaign to persuade advertisers to stop using non-union actors.

“Whether you’re working on a Broadway stage or a soundstage, actors need and should make a fair and decent wage. It’s only right and that’s why I’m standing with my fellow actors in supporting the Ads Go Union campaign,” Cranston said in a video unveiled Wednesday.

Message - Advertisers - Ad - Agencies - Thing

“So this message goes out to the advertisers and the ad agencies to do the right thing: Hire a professional. Hire SAG-AFTRA. When you make your ads, make ’em union,” he concluded.

The message was released on the same day that SAG-AFTRA held a demonstration in Times Square against the advertising agency Bartle Bogle Hegarty, three months after the union struck the company. Within the past week, SAG-AFTRA has held similar events in Boston, Detroit, Dallas and Washington, D.C.

Union - Members - Sept - Work - BBH

The union instructed its 160,000 members on Sept. 20 not to accept any work for BBH, which has been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after...
(Excerpt) Read more at: Variety
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