SCHOOL SHOOTING PR CONSULTANT APOLOGIZES AFTER CREATING MORE PR PROBLEMS FOR BROWARD COUNTY PUBLIC SCHOOLS

The Daily Caller | 12/5/2018 | Staff
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Public Relations consultant Sara Brady apologized for calling people who opposed a school program following the Parkland school shooting as “crazies.”

She also said she went “overboard” in referring to a South Florida reporter as “****.”

Brady - Broward - County - Public - Schools

Brady was hired by Broward County Public Schools to handle PR issues related to the Parkland shooting in February.

A public relations consultant hired after the Parkland school shooting apologized for calling those who opposed a district program as “crazies” and acknowledged she went too far after calling a reporter “****.”

Sara - Brady - Broward - County - Public

Sara Brady was hired by Broward County Public Schools (BCPS) to handle any PR issues resulting from the Feb. 14 shooting that killed 17 students at Marjory Stoneman Douglas High School, the South Florida Sun Sentinel reported Tuesday.

Part of her duties included talking to other PR professionals at a conference in July, according to VICE News.

Brady - Crazies - District - Promise - Program

Brady mentioned “crazies” came out after the district tweeted the Promise program did not lead to the shooting, according to a video that captured the comments. The program helped students who committed minor crimes to avoid jail, the Sentinel reported.

Brady apologized to Hunter Pollack on Monday after he tweeted a video along with a caption that said, “Our leaders don’t care about Parkland families!” Pollack’s sister, Meadow, died in the shooting.

Crazies - Kind - Brady

“Sure enough, all the crazies kind of came out,” Brady said in...
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