‘Ralph Breaks the Internet’ Tops the Box Office Again, Post Thanksgiving

IndieWire | 12/2/2018 | Staff
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The box-office weekend after Thanksgiving is rarely a spiffy one. Led by Disney’s “Ralph Breaks the Internet,” the top six films this weekend repeated from the Thanksgiving results (with one significant tweak). Studios believe audiences are occupied elsewhere with pre-Christmas activities and shun them for significant new openings: The risk for a top film flaming out before the lucrative Christmas weeks is too great.

Sony’s Screen Gems provided the sole new national release this weekend with “The Possession of Hannah Grace” (aka “Cadaver”). While hardly stellar, the horror film’s $6.5 million/#7 place showing actually is one of the better results among studio films for this date. It’s enough to make the film a modest success, combined with anticipated international revenue and home-viewing afterlife.

Ralph - Breaks - Internet

“Ralph Breaks the Internet”

The weekend’s total gross actually came in about $10 million better than last year, with the best results for the date since 2012. That came from better-than-normal holds for current hits, specifically several family-oriented titles.

Way - Disney - Animation - Sequel - Ralph

Leading the way is Disney Animation’s sequel “Ralph Breaks the Internet.” Though it fell more than last year’s “Coco” (and grossed slightly less), its $119 million, 12-day total is slightly better than that Oscar-winning cartoon feature. And it is certainly enough to sustain it through upcoming declines to maintain a presence over Christmas: A $200 million total is certain, and worldwide it has a shot at a half billion. Impressive, but with a $175 million production cost (before marketing) it’s a result not much above what’s needed for profitability — though, as usual, the Disney film’s afterlife will be bountiful.

“The Grinch”

Ralph - Performance - Years - Competition - Family

The “Ralph” performance is impressive because, unlike some years, it faced stiff competition for younger and family audiences. The biggest surprise of the weekend...
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