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Would you pay $600 for a pair of Payless sneakers?
Some influencers would.
Part - Ad - Campaign - Discount - Shoe
As part of a viral ad campaign, the discount shoe retailer opened up a luxury shoe store and filled it with its cheap footwear.
Branded "Palessi," the company managed to trick fashion influencers into paying over the odds for its discount shoes.
AdWeek - Reactions - Prank - Victims - Cable
According to AdWeek, the reactions of the prank victims will be used for cable TV and social media ads.
The influencers were given their money back and got to keep the shoes for free.
Payless - Fun - Expense - Influencers
Payless had some fun at the expense of influencers recently.
With some help from advertising agency DCX Growth Accelerator, the discount shoe retailer filled a former Armani store with its own shoes and added an additional zero onto its regular prices.
Fashion - Influencers - Look - Brand
It then invited fashion influencers to get an exclusive first look at the new brand.
What did they call it? Palessi, of course.
Influencers - Line - Sinker - Experiment
Naturally, the influencers fell hook, line, and sinker for the experiment.
A series of videos released by the retailer showed their guests waxing lyrical over...
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