Fantastic Beasts roars on as Robin Hood steals a weak second

the Guardian | 11/27/2018 | Charles Gant

Easily outperforming new releases Robin Hood and Nativity Rocks!, the second film in JK Rowling’s film franchise was the clear winner at the UK box office for a second week in a row. Weekend box office of £5.62m pushed the tally to £22.0m after 10 days of play.

Despite this sum, there will likely be concern at distributor Warner Bros’ London headquarters. The Crimes of Grindelwald opened 20% below the level of the first Fantastic Beasts movie, which came out two years ago. The weekly rate of decline for the sequel is 54%, compared with 42% for the first film between its first and second weekends. (Fantastic Beasts and Where to Find Them stood at £30.1m after 10 days in cinemas.) The Crimes of Grindelwald is now running 27% behind the pace of the original film.

Grindelwald - Sequel - UK - Run - £40m

As long as Grindelwald doesn’t fall further behind, the sequel could end its UK run with £40m. The bigger worry for Warner Bros is what this means for the future of the franchise, which has three more films to come. The Harry Potter series achieved its lowest UK box office with its third film (The Prisoner of Azkaban), then gradually improved. Its eighth and final film set a record for the franchise with £73.2m.

Harry Potter offered audiences the novelty of seeing the young cast grow up before their eyes, and as the characters matured, the tone shifted. Bringing novelty to each forthcoming Fantastic Beasts movie will be a bigger challenge.

Films - Cinemas - None - Box - Office

Three new films, all released into more than 400 cinemas, made the Top 10, but none set the box office on fire. The best of the bunch is Robin Hood, which began in fourth place with a respectable £1.02m from 471 sites (£1.33m including Wednesday and Thursday previews). Ridley Scott’s version, starring Russell Crowe, was in cinemas...
(Excerpt) Read more at: the Guardian
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