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The showcase represented the culmination of the program’s second year, which followed an initial five company class that has already seen two acquisitions. Through the six-month program, Morgan Stanley provides early-stage companies with a wide range of benefits including an equity investment from Morgan Stanley, office space at Morgan Stanley headquarters, access to Morgan Stanley’s extensive network, and others. Applications are now open for its third cohort of companies with the application window closing on January 4th, 2019.
The 16 presenting startups, all led by a female or multicultural founder, offered solutions to structural inefficiencies across a wide array of categories including fintech, developer tools, and health. Though all of the companies offered impressive presentations and strong value propositions, here are three of the companies that stood out to us.
Hopes - Software - App - Development - Hatch
In hopes of democratizing software and app development, Hatch Apps provides a platform that allows users and companies to build iOS, Android and web applications without any code through pre-built templates and custom plug-and-play functions. In essence, Hatch Apps provides a solution for application building similar to what Squarespace or Wix provide for websites.
In the modern economy, every company is in one way or another a tech or tech-enabled company. Now the demand for strong engineers has made the fight for talent increasingly competitive and has made engineering quite costly, even when only needed for simple tasks.
Implementation - Subscription - Fee - Hatch - Apps
For an implementation and subscription fee, Hatch Apps allows companies with less sophisticated engineering DNA to reduce entering costs by launch native apps on their own, across platforms, and often on faster timelines than those seen through third-party developers. Once an app is launched, Hatch Apps provides customers with detailed analytics and allows them to send targeted push notifications, export data and make in-app changes that can automatically go live in app stores.
The company initially...
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