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The holidays are upon us! It is a wonderful time of year that incorporates some major events: Thanksgiving, Christmas and New Year’s. With these events come wonderful opportunities for your church to create amazing holiday social media content that inspires, challenges and engages your community. In fact, there is so much you can do around the holiday season that it becomes less about what to do and more about what not to do.
So what do you do? How do you communicate it? Who do you get involved in the process? Here are a few tips to help you plan and prepare your content this holiday season.
Content - Share
Finalize what content you want to share.
Holidays yield themselves to so much fun and spiritual content you can create and share. Determining what is best is key. You can start with taking a look at what you did last year and evaluating how successful each of those social posts were. As you do this, brainstorm and think through new ways you can engage your community with content. Really think through your community and what is important to them and build content around that as well.
Determine how you want to communicate your content.
There are so many different ways you can communicate your content these days. Whether it is through blog posts, podcasts, images, videos, or some other way, think through the different ways you can communicate what you want to share. The best idea would do a combination of all of those. Bring some people together to determine how you communicate over the holidays and brainstorm different ideas. The more you can get multiple people involved in the brainstorm the more creative your messaging will be.
Build - Excitement
The holidays alone are exciting, and people are naturally joyful. But there are things you can do as well to...
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