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The rise of smartphone cameras and social media in recent years has fuelled a new level of marking and sharing memories using photos, but one startup is betting that people are prepared to go the next level and spend money to hire professional photographers to make their photos even better.
Focused on travel, Sweet Escape is an Indonesia-based startup that to work with over 2,000 photographers across over 400 cities in some 100 countries. The idea is simple. If you’re traveling — overseas or locally — and want high quality photos of your trip, or just part of it, you can use Sweet Escape to find and book out a local snapper for you and your group.
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Photo shoots last for two hours and are charged at $300, Sweet Escape founder David Soong told TechCrunch in an interview, while activities vary from regular holiday snaps, to weddings and honeymoons, proposals, anniversaries, family get-togethers, graduations and more. While he didn’t disclose revenue, Soong said the three-year-old business has seen its revenue grow by 8X over the last year.
Sweet Escape has raised $1 million to date, including a recent seed round in August. Now it is aiming to raise its Series A to broaden its global focus, starting with more offices in Southeast Asia, and go beyond travel customers.
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Though the thought of forking out $500 for photos doesn’t immediately appeal to me — the ultimate social media humbug — it isn’t hard to imagine a large demographic of travelers are open to it. Particularly when that cost is shared across a group and the photos are far higher quality than your average camera or selfie stick-mounted phone.
Already, Sweet Escape claims to have served 10,000 customers. It encourages users to book in advance but it also offers last-minute matching to photographers, all of whom are...
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