With ‘Rivals Week,’ Tinder tests an expansion of its well-performing Tinder U

TechCrunch | 11/14/2018 | Staff
Celtics2212 (Posted by) Level 3
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Starting this weekend, Tinder will allow college students on its Tinder U service to match with others outside their own university for the first time. The dating app is positioning this market test of a potential Tinder U expansion as the “Rivals Week” – a way to match users with those who attend a rival university for a limited period of time.

Tinder U’s Rivalry Week starts November 17 in the U.S. for students attending 4-year, degree-granting colleges and universities. It ends November 24, Tinder says.

Tinder - U - Feature - Months - Way

Tinder U itself is still a relatively new feature, having only launched a few months ago as a way to attract more younger users to its service and re-engaged lapsed users.

College students can choose to opt into Tinder U by signing up with their “.edu” email address. Once enrolled, the users can switch over to Tinder U using a toggle switch at the top of the app.

Tinder - U - Users - School

Until now, however, Tinder U limited users to matching only with those who attend their same school.

That changes with “Rivals Week,” as Tinder will now let students match with others at nearby schools – or even cross-country – just so long as those schools are considered a “rival.”

Tinder - Course - Move - Anything - Bit

Tinder is not, of course, calling out the move as anything more than just a bit of fun. But the week-long event could return valuable data to the dating app maker, in terms of consumer demand for a Tinder...
(Excerpt) Read more at: TechCrunch
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