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Waymo could be one step closer to launching its own ride-hailing service.
The driverless car unit of Google parent company Alphabet is eyeing the launch of the world's first self-driving car service as soon as next month, Bloomberg reported, citing sources close to the situation.
Service - Name - Waymo - Uber - Lyft
The service will operate under a name that's different from Waymo and compete head-to-head with Uber and Lyft.
A Waymo spokesperson declined to confirm to Bloomberg whether or not the service was in development, as well as the timing of the launch.
Waymo - Trial - Service - Dozens - Hundreds
Waymo expects to trial the service among dozens or hundreds of riders in the suburbs of Phoenix once it launches in the next few weeks.
The riders could be sourced from Waymo's Early Rider Program, which includes a test group of 400 volunteers who've been trialing the service for over a year, Bloomberg said.
Riders - Agreement - Service
What's more, the riders will no longer be bound by a non-disclosure agreement, so they'll be able to discuss the service publicly.
It's likely that Waymo will add more vehicles and riders to the self-driving car service after it rolls out initially.
Service - Chrysler - Pacifica - Minivans - Waymo
The service will use the same Chrysler Pacifica minivans used to test Waymo's...
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