ReFrame Wants to Change the Conversation About Parity in TV Business

Variety | 6/1/2017 | Danielle Turchiano
Click For Photo: https://pmcvariety.files.wordpress.com/2018/11/reframe-women-in-television.jpg?w=700&h=393&crop=1

The path to parity in television has been a slow one. Women comprised only 27% of key decision-making behind-the-scenes roles, from show creators to directors, writers, producers, editors and directors of photography, for the 2017-18 season, according to the Boxed In report from the Center for the Study of Women in Television & Film at San Diego State University. And that was actually down one percentage point from the previous year.

ReFrame, a coalition of industry pros founded by Women in Film and the Sundance Institute that advocates for equal representation in the entertainment industry, is hoping to change the conversation with its new “stamp for television,” recognizing shows that hire women, and especially women of color, above and below the line. While female-focused storytelling and lead acting roles are key criteria, additional weight is put on behind-the-scenes jobs — from writers, producers and directors to department heads and crew members.

Intention - Content - Process - Inclusion - Producer

“The intention is not to dictate content. It is to encourage a process that is rooted in conscious inclusion,” says producer and ReFrame ambassador Nina Jacobson.

Frankie Shaw on Writing 'SMILF': 'We Didn't Want to Make a Directly Feminist Show'

Series - TV - Eligibility - Window - June

Although there were almost 500 scripted series on TV during the eligibility window of June 1, 2017, to May 31, 2018, only 364 submitted during an open call put out in September. ReFrame and its partner on the stamp, IMDbPro, selected just 62 of those series, including Hulu’s “The Handmaid’s Tale,” Showtime’s “SMILF” and all five of Shonda Rhimes’ ABC dramas.

“I think people think we’ve come further than we have,” says music supervisor Michelle Johnson, who works on “Grace and Frankie.” “It’s my mission as a music supervisor to always get to work on shows that tell a positive story about women, and this is accountability in the public’s eye.”

Hope

The hope for many...
(Excerpt) Read more at: Variety
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