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Today, Google’s YouTube VR app arrives on the $199 Oculus Go, bringing the largest library of VR content on the web to Facebook’s entry-level VR device.
YouTube brings plenty of content in conventional and more immersive video types. It’s undoubtedly the biggest single hub of 360 content and native formats like VR180, though offering access to the library at large is probably far more important to the Oculus platform.
Things - Oculus - Strategy - Go - Headset
One of the interesting things about Oculus’s strategy with the Go headset is that gaming turned out to be the minority use case following media consumption. If you find it hard to believe that so many people are out there binging on 360 videos it’s because they probably aren’t. Users have kind of co-opted the device’s capabilities to make it a conventional movie and TV viewing device, there are apps from Netflix and Hulu while Facebook has also built Oculus TV, a feature that’s still in its infancy but basically offers an Apple TV-like environment for watching a lot of 2D content in...
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