Ex-GoPro exec launches clothing startup that does away with sizes

TechCrunch | 10/23/2018 | Staff
echolea (Posted by) Level 3
Click For Photo: https://techcrunch.com/wp-content/uploads/2018/10/SizeMeGroupShot.jpg?w=600

Finding clothes that are the right fit can be a laborious, psychologically challenging experience. RedThread, a custom clothing startup founded by former GoPro VP of Direct to Consumer, E-commerce and Digital Meghan Litchfield, aims to do away with sizes and instead focus on actual fit.

“What we’re doing is we’re kind of challenging the apparel industry and everything that it does, from how women shop, to how clothing is designed, to how it’s manufactured, and ultimately, to how women feel about themselves and perceive their bodies,” Litchfield told TechCrunch.

RedThread - Items - Ankle - Legs - Pant

Currently, RedThread makes and sells four items: ankle and wide legs pant for $148 each, a snap jacket for $168 and a tee-shirt for $78. Down the road, RedThread plans to expand its apparel offerings, but the goal will always be to offer everyday basics for working women. RedThread designs its clothes to ensure they’re easily tailorable.

“We’re able to [custom fit] more quickly than if you just brought in a random pair of pants and tried to get it tailored,” Litchfield said.

Tailoring - Algorithms - Process - Designs - RedThread

Using its patent-pending tailoring algorithms, manufacturing process and designs, RedThread delivers clothes direct to consumers within one week of purchase. All RedThread requires from you is a short fit quiz — where you answer questions about your fit challenges — and four photos (three from different angles and one of an empty room). To...
(Excerpt) Read more at: TechCrunch
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